Defining new ways to express and connect — for billions of people.

Currently at Instagram · Previously Grab, NAVER, SK Planet

2021 – Present

Instagram

Product Designer

Designed creator tools and metaverse experiences for Instagram. Led AI-powered creator matchmaking and vision for immersive social experiences.

2018 – 2020

Grab

Product Design Manager

Led product design for parcel and courier delivery experiences across 8 countries in Southeast Asia.

2016 – 2017

Cashtree

Head of Design

Led a full rebrand and ground-up mobile redesign for a high-growth Indonesian startup, introducing gamification to drive engagement and retention.

2014 – 2016

SK Planet

Lead UI/UX Designer

Sole designer on an incubation team, partnering closely with the CEO to build VOLO — a mobile app and travel blog.

2011 – 2014

NAVER

UI Designer

Core designer for BAND, a top-grossing all-in-one group communication platform, and Me2day, Korea's first social network.

About

Product designer with 15+ years of experience shaping product ecosystems across social platforms, marketplaces, and emerging technologies. At Instagram, I drove initiatives in creator monetization, creator-brand marketplaces, and emerging social experiences, improving creator-brand matching by 30% and shaping strategy across Instagram and Meta Reality Labs.

Known for systems thinking, ecosystem design, and driving alignment across organizations around a shared vision for products at scale.

MinJee Hahm — Keynote speaker at Future Conference